Planning a Sign
Valuable time and money can be lost when pre-planning is skipped during the design process. Here are some easy steps/tips to follow when planning your sign: ·
Outdated message on signs send the wrong message about your business. Customers often notice the Valentine’s message in June or the Christmas story in May. These signs say that the products, service and image of your company are out of date. Consider the following:
Stand back, and look at your signage monthly. Ask yourself the following:
Typical Electrical Sign Problems
Starting a sign with burned out lamps is a sure way to cause early failure of the ballast, the expensive part of the electrical system in a sign. Replacing a lamp may cost up to $20, replacing the ballast costs over $100.
When the sign technician is on site, replace all the lamps while the technician has the sign face open. It simply isn’t cost effective to have a technician making weekly calls to replace a lamp or two at a time, and it doesn’t make good business sense to have a partially lit sign. ·
The fluorescent lights flicker when they are first switched on. Sometimes they light up and other times they just continue to flicker.
This problem can be corrected by adding a starting aid to the sign. Your sign technician should be familiar with this process and it only takes a few moments to install.
One day the signs lights up, the next day it doesn’t. Bad ground connections are usually the culprit in this situation. Have your sign technician check the connections to ensure tight ground contacts.
Banners are a great product for short-term signage. However, if improperly installed, their life expectancy can be dramatically shortened. If possible, install on a solid structure such as a wall or fence. Attach at every grommet. If the banner is to be strung up by ropes, weave the ropes through all the grommets and tie them off at each end grommet. The ropes should be in a straight line, continuing in the same line as the horizontal hems, not splayed out.
Keep the banner flat and taut. A loose and inadequately supported banner will flog in the wind, destroying the fabric that is its structure.